Principles of Marketing for a Digital Age Tracy L. Tuten

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Absatz / Marketing Marketing Vermarktung BUSINESS & ECONOMICS / Marketing / General Marketing Social media Digital marketing Social media marketing Segmentation Market research Market analysis Value Customer experience Branding Brand management SDG Sustainability United Nations Sustainable development goals

Art Nr.: 1529779790 ISBN 13: 9781529779790 ReleaseYear: 2022 Published by: Sage Publications Ltd. Edition: Taschenbuch Cover: Taschenbuch Cover Format: 242x187x27 mm Pages: 472 Weight: 1078 g Language: Englisch Author: Tracy L. Tuten NEUWARE - Portofrei innerhalb Deutschlands!

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Description Winner of the TAA 2021 Most Promising New Textbook award!This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.The new edition also includes: Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony s Chocolonely, Nissan, and Airbnb A revamped Sustainability Spotlight feature in every chapter that aligns with the UN s Principles for Responsible Management Education (PRME) initiative A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.Tracy L. Tuten is a professor of marketing at Sofia University, USA. Read Sample: From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age. Kurzbeschreibung Titel: Principles of Marketing for a Digital Age, Einband: Taschenbuch, Autor: Tracy L. Tuten, Verlag: Sage Publications Ltd., Sprache: Englisch, Seiten: 472, Maße: 242x187x27 mm, Gewicht: 1078 g, Verkäufer: buchrakete, Schlagworte: Absatz / Marketing Marketing Vermarktung BUSINESS & ECONOMICS / Marketing / General Marketing Social media Digital marketing Social media marketing Segmentation Market research Market analysis Value Customer experience Branding Brand management SDG Sustainability United Nations Sustainable development goals Powered by Inforius