Oxford Handbook of Music and Advertising, Hardcover by Deaville, James (EDT);...

Oxford Handbook of Music and Advertising, Hardcover by Deaville, James (EDT); Tan, Siu-lan (EDT); Rodman, Ronald (EDT), ISBN 0190691247, ISBN-13 9780190691240, Like New Used, Free shipping in the US<em>The Oxford Handbook of Music and Advertising</em> is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. Th's unique three-part organization reflects this<br>life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious<br>and comprehensive attempt to date to address the important intersections of music and advertising.<br><br><em>Handbook</em> chapters are self-contained yet share borders with other contributions within a given section and across the major sections of th, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within th's<br>Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in<br>finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of th.<br>