Marketing, Morality and the Natural Environment by Andrew Crane (English) Hardco

The Nile on eBay   Marketing, Morality and the Natural Environment by Andrew Crane

With evidence gathered from case studies, this volume provides a look at marketing, and in particular the move to establish ostensibly 'green' marketing.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

Marketing has long been the subject of moral criticism and critique. Now, with the growing awareness of the impact it can have on the natural environment, both directly and through its influence over social values and behaviours, this attention has intensified. This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Back Cover

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Author Biography

Andrew Crane

Table of Contents

1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment9. Conclusions

Review

..."this solid study will be of interest to persons in marketing and, to some extent, to those in various enviornmental studies."-Enterprise and Society March 2002

Details ISBN0415213827 Author Andrew Crane Short Title MARKETING MORALITY & THE NATUR Series Routledge Advances in Management and Business Studies Language English ISBN-10 0415213827 ISBN-13 9780415213820 Media Book Format Hardcover Series Number 15 Imprint Routledge Place of Publication London Country of Publication United Kingdom Edition 1st Birth 1968 DOI 10.1604/9780415213820 UK Release Date 2000-10-26 AU Release Date 2000-10-26 NZ Release Date 2000-10-26 Pages 224 Publisher Taylor & Francis Ltd Year 2000 Publication Date 2000-10-26 Alternative 9780415439619 DEWEY 658.408 Illustrations 3 Tables, black and white Audience Tertiary & Higher Education We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:134413481;