Mac is not a typewriter, The by Robin Williams (English) Paperback Book

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Appropriate for introductory courses on print publishing, desktop publishing, typography, or document production, this book provides students with simple, logical principles for using type to produce professional documents. Some of the topics include: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, and more.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Notes

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Back Cover

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.

Author Biography

Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.

Table of Contents

Preface. 1. One Space Between Sentences. 2. Quotation Marks. 3. Apostrophes. 4. Dashes. 5. Special Characters. 6. Accent Marks. 7. Underlining. 8. Capitals. 9. Kerning. 10. Tabs and Indents. 11. Widows & Orphans. 12. Hyphenations & Line Breaks. 13. Leading, or Linespace. 14. Paragraph Spacing. 15. Justified Text. 16. Hanging the Punctuation. 17. Serif and Sans Serif Fonts. 18. Combining Typefaces. 19. Numerals in Odd Places. 20. Miscellaneous. 21. On the Web. 22. Quiz. Appendix A. Appendix B. Index. Colophon.

Promotional

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Long Description

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the " Strunk and White of typography." Best-selling author Robin Williams 's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Feature

The classic style manual for creating professional-level type on your Macintosh - now in a revised edition. Original best-selling edition has been a favorite with Mac users for more than a decade! Simple, yet indispensable, typographic advice from leading graphic design and typography expert, Robin Williams. Includes plenty of new examples and expanded information.

New Feature

Now thoroughly updated to reflect the latest hardware and software for print document production. Covers the Macintosh-based desktop hardware and software tools today's students are most likely to encounter. Extensively updated coverage of the effective use of fonts. Gives students up-to-date guidance on using today's fonts to build stylish, functional documents.

Description for Sales People

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Details ISBN0201782634 Author Robin Williams Language English Edition 2nd ISBN-10 0201782634 ISBN-13 9780201782639 Media Book Format Paperback Illustrations Yes Year 2003 Imprint Peachpit Press Publications Country of Publication United States Replaces 9780938151319 Short Title MAC IS NOT A TYPEWRITER 2/E Birth 1953 Place of Publication Berkeley Residence US DOI 10.1604/9780201782639 AU Release Date 2003-04-29 NZ Release Date 2003-04-29 US Release Date 2003-04-29 UK Release Date 2003-04-29 Pages 96 Publisher Pearson Education (US) Edition Description 2nd edition Publication Date 2003-04-29 DEWEY 686.225444165 Audience Tertiary & Higher Education We've got this

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