Keywords: The New Language of Capitalism by John Patrick Leary (English) Hardcov

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A lexicon of the contemporary age of inequality, which decodes the new vocabulary of capitalism for a broad readership.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

Keywords: The NewLanguage of Capitalismchronicles the rise of a new vocabulary in thetwenty-first century. Organized alphabetically as alexicon,Keywordsexplores the history and common usage of major terms in the everyday language of capitalismFrom Silicon Valley to theWhite House, from kindergarten to college, and from the factory floor to the church pulpit, weare all called to beinnovatorsandentrepreneurs, to becuratorsof an ever-expanding roster ofcompetencies, and to becomeresilientandflexiblein the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitivemarketplaceto every sphere of life. What's more, by celebrating thevalues ofgrit,creativity,andpassionat school and at work, they assure us that economic success is nothing less than a moral virtue.Because the words in this book have successfully infiltrated everyday lifein the English-speaking world, their meanings often seem self-evident, even benign.Who could be againstempowerment, after all?Keywordsuncovers the unexpectedhistories of words likeinnovation, which was oncesynonymous with "false prophecy" before it became the prevailing faith of Silicon Valley. Other words, likebest practicesandhuman capital,arerelatively newcoinages that promise us a kind of freedom within amarketplaceextending its reach across the public sector and into our private lives.The new language of capitalism burnishes hierarchy, competition, and exploitation asleadership,collaboration, andsharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant,and never, ever stop working.

Author Biography

John Patrick Leary is Associate Professor of English at Wayne State University in Detroit, where he teaches nineteenth- and twentieth-century U.S. and Latin American literature. He is the author of A Cultural History of Underdevelopment: Latin America in the U.S. Imagination (2016) and numerous scholarly articles and essays.

Table of Contents

Introduction: What is a Keyword? (tentative) Agile – see lean, nimble Artisanal, adj. Accelerate Best practices, n. Choice Coach Creative (adj., n.) Disruption Data (n.) Deliverable (n.) Dialogue (n.)– see conversation Digital (n.) Empowerment Ecosystem (n.) Empowerment (n.); empower (v.) Engagement (n.); engage (v.) Excellence Freedom, n. Free speech, n. – see freedom Grit Human capital, n. Impact, n., v. Leverage (n., v.) Leader, leadership, n. Lean, v., adj. Maker, adj. Market Outcome, n. Passion Pivot Share, v., sharing, adj., n. Silo, n., v. Smart, adj. Solution, n. Thought leader – see leader, leadership

Review

"John Patrick Leary's bracing study of the market regime's signature catchphrases and word clouds allows us to see how the dogmas of late capitalism increasingly shape not merely the taken-for-granted order of things but also the very language we might otherwise employ to challenge that order. Still, even as Leary's dogged philology points us toward grim conclusions, his critical voice also showcases the best uses our common tongue can serve—calling out the lies and cruelties of the patois of the capitalist market for what they are. Keywords is a worthy successor to the groundbreaking work of Raymond Williams, and deserves just as wide a readership." —Chris Lehmann, author of Rich People Things   "John Pat Leary has written a history of the present in the form of lexicon of its keywords. Resilience, flexibility, passion, wellness, synergy, and dozens more – he explains the political work done by words that fuel and beset our imaginations, that hail and exhort us to keep working and buying things and paying our debts in times of crisis, decline, and uncertainty about the future. We don't have nearly enough bulwarks against despair. This book is it!" —Sarah Brouillette, Professor, Department of English, Carleton University   "In this masterful dissection of capitalism's modern lexicon, John Patrick Leary elucidates the ideas—and ideology—shaping our contemporary political moment." —Nicole Aschoff    "If you feel like you're drowning in the endless torrent of capitalist bullshit, turn to this excellent glossary which explains what all those terms really mean. Dip into it, use it as a reference, or read it cover to cover - however you approach it, you'll find it immensely clarifying (and sanity-restoring)." —Doug Henwood

Review Quote

"John Patrick Leary's bracing study of the market regime's signature catchphrases and word clouds allows us to see how the dogmas of late capitalism increasingly shape not merely the taken-for-granted order of things but also the very language we might otherwise employ to challenge that order. Still, even as Leary's dogged philology points us toward grim conclusions, his critical voice also showcases the best uses our common tongue can serve--calling out the lies and cruelties of the patois of the capitalist market for what they are. Keywords is a worthy successor to the groundbreaking work of Raymond Williams, and deserves just as wide a readership." --Chris Lehmann, author of Rich People Things "John Pat Leary has written a history of the present in the form of lexicon of its keywords. Resilience, flexibility, passion, wellness, synergy, and dozens more - he explains the political work done by words that fuel and beset our imaginations, that hail and exhort us to keep working and buying things and paying our debts in times of crisis, decline, and uncertainty about the future. We don't have nearly enough bulwarks against despair. This book is it!" --Sarah Brouillette, Professor, Department of English, Carleton University "In this masterful dissection of capitalism's modern lexicon, John Patrick Leary elucidates the ideas--and ideology--shaping our contemporary political moment." --Nicole Aschoff "If you feel like you're drowning in the endless torrent of capitalist bullshit, turn to this excellent glossary which explains what all those terms really mean. Dip into it, use it as a reference, or read it cover to cover - however you approach it, you'll find it immensely clarifying (and sanity-restoring)." --Doug Henwood

Description for Sales People

In a series of short essays on the contemporary politics and surprising historical meanings of key terms from mainstream journalism and the corporate world, Keywordsis an accessible guide to the ideology of contemporary capitalism. The book skewers the conventional free-market wisdom of the country's political and business elite, from Silicon Valley to the Rust Belt and the Ivy League. Organized alphabetically by term, each entry offers an in-depth but never dry introduction to the ideology of neoliberalism. In its alphabetical organization and short, acerbic style, Keywords is designed to be relevant to students of income inequality, management theory, urban studies, linguistics, and new media, making it viable as a teaching text for university syllabi. But it also addresses anyone exhausted by the triumph of neoliberal common sense in politics, education, and cultural life. It is also a critique of the politics of new media and the web, joining other critics turning their attention to the unregulated influence of Silicon Valley over our economies, cities, and private lives.

Details ISBN1608465446 Author John Patrick Leary Pages 216 Publisher Haymarket Books Year 2019 ISBN-10 1608465446 ISBN-13 9781608465446 Format Hardcover Language English Imprint Haymarket Books Place of Publication Chicago Country of Publication United States NZ Release Date 2019-04-11 UK Release Date 2019-04-11 Subtitle The New Language of Capitalism Alternative 9781608469628 DEWEY 330.122014 Audience General AU Release Date 2019-06-03 Publication Date 2019-02-26 US Release Date 2019-02-26 Illustrations Illustrations We've got this

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