Jet Lag: An Adman's View of the World by Jean-Marie Dru (English) Hardcover Book

The Nile on eBay   Jet Lag by Jean-Marie Dru

What is advertising if not a window on the world?When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years.Jet Lagis a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture.Good enough, as the saying goes, is not enough.Enthusiasm is the key.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Author Biography

Born in 1947,Jean-Marie Drubegan his career in advertising in 1971. In 1984, Jean-Marie Dru co-founded BDDP, which was acquired by Omnicom and merged with TBWA in 1998. He was named CEO of TBWA in January 2001 and Chairman in 2008. He has previously publishedLe Saut Creatif(Lattès, 1984),Disruption (John Wiley & Sons, 1996), andHow Disruption Brought Order(Palgrave Macmillan, 2007).

Details ISBN1576876179 Author Jean-Marie Dru Short Title JET LAG Language English ISBN-10 1576876179 ISBN-13 9781576876176 Media Book Format Hardcover DEWEY 659 Year 2012 Publication Date 2012-09-04 Subtitle An Adman's View of the World Imprint powerHouse Books,U.S. Place of Publication New York Country of Publication United States NZ Release Date 2012-09-04 US Release Date 2012-09-04 UK Release Date 2012-09-04 AU Release Date 2012-09-03 Pages 336 Publisher powerHouse Books,U.S. Audience General We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:137628104;