Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll LearnCreate a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console
Who This Book Is For
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Chapter 1: Introduction
General introduction SEO and resources to help you get acquainted
Chapter 2: Skillbox
A look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools.
Chapter 3: SEO Basics
The basics of search engine optimization and their relative importance.
Chapter 4: Keyword Research
An introduction to keywords, and how to do research for SEO purposes.
Chapter 5: Try SEO
Several hands on exercises for trying different aspects of SEO.
Chapter 6: Analyze How Things Are Going
An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics.
Chapter 7: Explore Webmaster Tools/Search Console
A look at a commonly used, core tool for SEO.
Chapter 8: Keeping Up with Changes
Discussion of the importance of "learning how to learn" and an introduction to several industry resources.
Chapter 9: Exploring SEO Certification
Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.
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