How Behavior Spreads: The Science of Complex Contagions by Damon Centola (Englis

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A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Author Biography

Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.

Review

"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association"

Long Description

A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Review Quote

"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association"

Promotional "Headline"

A new, counterintuitive theory for how social networks influence the spread of behavior

Details ISBN0691202427 Author Damon Centola Pages 312 Publisher Princeton University Press Series Princeton Analytical Sociology Series Year 2020 ISBN-10 0691202427 ISBN-13 9780691202426 Format Paperback Imprint Princeton University Press Subtitle The Science of Complex Contagions Place of Publication New Jersey Country of Publication United States DEWEY 303 Short Title How Behavior Spreads Language English Series Number 3 Publication Date 2020-03-24 UK Release Date 2020-03-24 NZ Release Date 2020-03-24 US Release Date 2020-03-24 Illustrations 53 b/w illus. Audience Professional & Vocational Alternative 9780691175317 AU Release Date 2020-06-01 We've got this

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