Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world's most influential tourism market and destination.
From China outbound tourism, Chinese outbound tourists and the growth of smart tourism to the development of sectors such as the hotel market, theme parks and cruise tourism, contributors provide the latest indigenous knowledge otherwise unavailable to the global tourism research community. This essential reference allows readers to develop a fine-grained understanding of the current state of the art of research on tourism and China, all the more crucial given the fast speed of China's development and transformation and innovative industry practices in tourism.
Vital reading for academics and researchers in need of the latest knowledge on Chinese tourism, this distinctive Handbook also offers a wealth of insight for students studying Chinese tourism, business and hospitality management. Industry practitioners in business management and marketing will also benefit from its insights into a flourishing international market.
Contributors include: J. Bao, M.J. Bauman, P. Benckendorff, G. Brown, S. Cai, G. Chen, M. Cheng, J. Fountain, H. Gao, H. Gu, Q. Gu, M. Huang, S. Huang, Y. Jiang, B. Li, M. Li, X. Li, Z. Liang, X. Luo, Z. Mai, Y. Qin, Y. Rao, B.W. Ritchie, M.M. Su, J. Sun, X. Sun, J. Wang, B. Weiler, J. Wen, H.A. Williams, Y. Yang, J. Yin, J. Yuan, B. Zhai, S. Zhao, D. Zheng, L. Zhong, Y. Zhu, Y. Zou, B. Zuo
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