Handbook on Research in Relationship Marketing by Robert M. Morgan, Janet Turner Parish, George Deitz
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Successful exchange relationships between organizations and their various partners in those exchanges – suppliers, customers, employees, or a wide variety of other types of exchange partners – have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.
Publisher Description
Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary. This Handbook highlights relationship marketing as an area of growing interest and ongoing development within marketing, providing key insights that illustrate its important role in guiding customer-directed business strategies.Relationship marketing is an approach to increase long-term profitability through loyal customers. With increased customer retention, fewer resources need to be invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some of the leading figures in the field to analyze the role of marketing with suppliers and customers, as well as internal and lateral partners.The Handbook will appeal to scholars and students of marketing and business. It will also be a useful resource for practitioners looking to exploit relationship marketing for better customer retention.Contributors: M. Bose, T. Boyd, S. Cadwallader, G. Deitz, J.A. Garretson Folse, D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen, B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N. Lemon, H. Majra, R.W. Palmatier, J.T. Parish, R.D. Raggio, S.A. Samaha, R. Saxena, J.N. Sheth, M. Sinha, A. Thomas, P.C. Verhoef, A.G. Walz, S. Wang
Author Biography
Edited by Robert M. Morgan, University of Alabama, Janet Turner Parish, Texas A&M University and George Deitz, University of Memphis, US
Details ISBN 178347940X ISBN-13 9781783479405 Title Handbook on Research in Relationship Marketing Author Robert M. Morgan, Janet Turner Parish, George Deitz Format Paperback Year 2016 Pages 352 Publisher Edward Elgar Publishing Ltd GE_Item_ID:161762231; About Us
Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love!
Shipping & Delivery Times
Shipping is FREE to any address in USA.
Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated.
International deliveries will take 1-6 weeks.
NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations.
Returns
If you wish to return an item, please consult our Returns Policy as below:
Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted.
Returns must be postmarked within 4 business days of authorisation and must be in resellable condition.
Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit.
For purchases where a shipping charge was paid, there will be no refund of the original shipping charge.
Additional Questions
If you have any questions please feel free to Contact Us.
Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Your request is processing... Please Wait