Handbook of Strategic Enrollment Management by Don Hossler (English) Hardcover B

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Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management: Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retentionIncludes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technologyGuides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.

Back Cover

Praise for Handbook of Strategic Enrollment Management "This incisive volume brings together the latest empirical research on student access and choice, coupled with lessons gleaned from experienced practitioners of college admissions and financial aid. The book is essential reading for those responsible for college budgets and enrollment management, and also for students and faculty in graduate programs of higher education administration." --David W. Breneman, university professor and Newton and Rita Meyers Professor in Economics of Education and Public Policy, University of Virginia "Strategic enrollment management is the hot-button topic right now. Hossler and Bontrager represent the best knowledge of this topic, both theoretically and practically, to provide synergy to this group of experts as they guide administrators through the SEM maze." --Nancy G. McDuff, associate vice president for admissions and enrollment management, University of Georgia "Hossler and Bontrager--distinguished SEM researchers, practitioners, and thought leaders--team to provide an outstanding and comprehensive book that will benefit the entire field of strategic enrollment management." --William Serrata, president, El Paso Community College "Nowhere else could you find such a thorough and accurate introduction to one of higher education's newest professions. This Handbook draws lessons from the most recent and important research in the field to help SEM professionals enhance and advance their university's mission." --Nicholas Hillman, assistant professor, University of Wisconsin-Madison "I have no doubt that the Handbook will become the bible for chief enrollment officers--and those who want to become chief enrollment officers--around the country. Hossler and Bontrager provide all the tools needed to enroll, retain, and graduate a diverse student population at a wide range of institutions." --Michael Bastedo, associate professor and director, Center for the Study of Higher and Postsecondary Education, University of Michigan School of Education "The Handbook captures the full sweep of historical developments in enrollment management as a powerful driver in higher education and bridges the gap in practical knowledge between research and strategic decision-making." --Robert S. Lay, dean for enrollment management, Boston College

Flap

The Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, and practices that shape postsecondary enrollments. Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO) with contributions from leading academics, researchers, and practitioners in the field, this volume combines relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide an all-inclusive guide to the complex world of strategic enrollment management (SEM). SEM focuses on achieving enrollment goals, sustaining institutional revenue, and serving the needs of students. The guide provides insights into the ways strategic enrollment management is practiced across four-year institutions, community colleges, and professional schools. Offering more than an enhanced approach to admissions and financial aid, strategic enrollment management examines the student's entire educational cycle--from entry through graduation. This volume can help SEM professionals and graduate students interested in enrollment management to anticipate change as well as balance the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management offers practical information on a wealth of topics including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role; academic advising; and retention. The contributors also include up-to-date research on current issues such as college choice, financial aid, student persistence, and the effective use of technology. In addition, the handbook shows how to create a strategic enrollment organization that fits the unique history, culture, and policy context of an individual campus. The Handbook of Strategic Enrollment Management is written for professionals charged with enrollment management, admissions, financial aid, registration and records, orientation, marketing, or institutional research and wish to enhance the health and vitality of their institutions. The handbook is also an excellent text for graduate programs in higher education and student affairs.

Author Biography

DON HOSSLER is a professor of educational leadership and policy studies at Indiana University at Bloomington. BOB BONTRAGER is senior director of Consulting and Strategic Enrollment Management Initiatives for the American Association of Collegiate Registrars and Admissions Officers (AACRAO).

Table of Contents

Preface xi About the Editors and Contributors xvii About AACRAO xxiii PART I: SETTING THE CONTEXT 1 1 Origins of Strategic Enrollment Management 3Don Hossler 2 Understanding the Context 18Bob Bontrager and Don Hossler 3 Successful Strategic Enrollment Management Organizations 31Don Hossler, David H. Kalsbeek, and Bob Bontrager PART II: CHOICE, MARKETS, AND ADMISSIONS 47 4 Understanding Student College Choice 49Eunkyoung Park and Don Hossler 5 Markets and Market Niches 77David H. Kalsbeek and Brian Zucker 6 Admissions and Recruitment Marketing 103Tom Hayes 7 Understanding Transfer and Articulation: Implications for Enrolling Transfer Students 124Bruce Clemetsen, Lee Furbeck, and Alicia Moore 8 How Admission Decisions Get Made 147Jerome A. Lucido PART III: PRICING AND FINANCIAL AID 175 9 Economic Perspectives on Pricing and What It Means for SEM 177Gabriel R. Serna and Matthew Birnbaum 10 Understanding Financial Aid and Its Effects on Student Enrollments and Institutional Finance 196Jacob P. K. Gross 11 Using Campus-Based Financial Aid Strategically 213Stephen Brooks 12 Budgets, Aid, and Enrollments 228Guilbert L. Brown and Jacob P. K. Gross PART IV: STUDENT RETENTION, PERSISTENCE, AND SUCCESS 245 13 New Context for Retention and Persistence 249Doug Shapiro and Afet Dundar 14 Models of Student Retention and Persistence 268Amy S. Hirschy 15 Students at Risk in Residential and Commuter Colleges and Universities 289John M. Braxton, Harold V. Hartley III, and Dawn Lyken-Segosebe 16 The Persistence of Students of Color 311Willis A. Jones 17 Nontraditional Students and Student Persistence 333Mary K. Hutchens 18 The Role of the Institution in Increasing College Student Persistence 351Mary Ziskin, Jerome A. Lucido, Jacob P. K. Gross, Donald Hossler, Emily Chung, and Vasti Torres PART V: THE IMPORTANT BACK ROOM 375 19 Delivering Effective Admissions Operations 377Jennifer DeHaemers and Michele Sandlin 20 The Registrar of the Future 396David M. Sauter and Howard E. Shanken 21 The Role of Financial Aid Operations in Fostering Student and Institutional Success 408Tom Green 22 The Role of Technology in Supporting SEM 427Wendy Kilgore and Brent Gage PART VI: DATA, POLICY, AND STRUCTURES 447 23 Campus-Based SEM Research 449Darin Wohlgemuth 24 Tracking SEM Policy Trends 471Mike Reilly and Michelle Mott 25 Strategic Thinking Enrollment Organizations 490Adam J. Herman 26 Emerging SEM Organizations for Graduate and International Students 508Jay Goff and Monique Snowden PART VII: PUTTING THE PIECES TOGETHER 529 27 Strategic Enrollment Planning 531Bob Bontrager and Tom Green 28 Trends in Strategic Enrollment Management 549Don Hossler 29 Ethics and Strategic Enrollment Management 565Marc M. Camille 30 Summing Up: The Present and Future Tense for SEM 585Don Hossler and Bob Bontrager Name Index 591 Subject Index 603

Long Description

Praise for Handbook of Strategic Enrollment Management "This incisive volume brings together the latest empirical research on student access and choice, coupled with lessons gleaned from experienced practitioners of college admissions and financial aid. The book is essential reading for those responsible for college budgets and enrollment management, and also for students and faculty in graduate programs of higher education administration." David W. Breneman, university professor and Newton and Rita Meyers Professor in Economics of Education and Public Policy, University of Virginia "Strategic enrollment management is the hot-button topic right now. Hossler and Bontrager represent the best knowledge of this topic, both theoretically and practically, to provide synergy to this group of experts as they guide administrators through the SEM maze." Nancy G. McDuff, associate vice president for admissions and enrollment management, University of Georgia "Hossler and Bontrager distinguished SEM researchers, practitioners, and thought leaders team to provide an outstanding and comprehensive book that will benefit the entire field of strategic enrollment management." William Serrata, president, El Paso Community College "Nowhere else could you find such a thorough and accurate introduction to one of higher educations newest professions. This Handbook draws lessons from the most recent and important research in the field to help SEM professionals enhance and advance their universitys mission." Nicholas Hillman, assistant professor, University of Wisconsin-Madison "I have no doubt that the Handbook will become the bible for chief enrollment officers and those who want to become chief enrollment officers around the country. Hossler and Bontrager provide all the tools needed to enroll, retain, and graduate a diverse student population at a wide range of institutions." Michael Bastedo, associate professor and director, Center for the Study of Higher and Postsecondary Education, University of Michigan School of Education "The Handbook captures the full sweep of historical developments in enrollment management as a powerful driver in higher education and bridges the gap in practical knowledge between research and strategic decision-making." Robert S. Lay, dean for enrollment management, Boston College

Details ISBN1118819489 Publisher John Wiley & Sons Inc Year 2014 ISBN-10 1118819489 ISBN-13 9781118819487 Format Hardcover Place of Publication New York Country of Publication United States DEWEY 378.1619 Pages 656 Edition 1st Illustrations black & white illustrations, black & white tables, figures Short Title HANDBK OF STRATEGIC ENROLLMENT Series Jossey-Bass Higher and Adult Education (Hardcover) Language English Media Book Publication Date 2014-12-23 UK Release Date 2014-12-23 AU Release Date 2014-12-23 NZ Release Date 2014-12-23 US Release Date 2014-12-23 Author Bob Bontrager Imprint Jossey-Bass Inc.,U.S. Audience Professional & Vocational We've got this

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