Handbook of Research on the Platform Economy and the Evolution of E-Commerce by

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A comprehensive reference book offering an holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. This integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Details ISBN1799875458 Author Myriam Ertz Publisher IGI Global Language English Year 2021 ISBN-10 1799875458 ISBN-13 9781799875451 Format Hardcover Pages 415 Imprint Business Science Reference Country of Publication United States AU Release Date 2021-10-15 NZ Release Date 2021-10-15 UK Release Date 2021-10-15 Edited by Myriam Ertz Publication Date 2021-10-30 DEWEY 381.142 Audience Tertiary & Higher Education US Release Date 2021-10-30 We've got this

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