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This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description
This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz
Author Biography
Edited by Sten Söderman, Professor Emeritus of Marketing, Stockholm Business School, Stockholm University, Sweden and Harald Dolles, Professor in Sport Management, Molde University College, Specialized University in Logistics, Molde, Norway and Professor in International Business, School of Business, Economics and Law, University of Gothenburg, Sweden
Table of Contents
Contents:PrefacePART I: INTRODUCTION1. Research on Sport and BusinessHarald Dolles and Sten Söderman2. A Call for More Mixed Methods in Sport Management ResearchAndy Rudd and R. Burke JohnsonPART II: GOVERNANCE AND PERFORMANCE3. Researching Elite Sport Systems Using Process BenchmarkingLeigh Robinson and Nikolai Böhlke4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible?Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli6. Sports Governance in Ireland: Insights on Theory and PracticeAnn Bourke7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football IndustryGeoff Walters and Sean Hamil8. The Governance of the Game: A Review of the Research on Football's GovernanceHallgeir Gammelsæter and Benoit Senaux9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical ExampleEivind Å. SkillePART III: MEDIA AND TECHNOLOGY10. Social Media and Prosumerism: Implications for Sport Marketing ResearchJames Santomier and Patricia Hogan11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UKChris Gratton and Harry Arne Solberg12. The Sale of Media Sports Rights: A Game Theoretic ApproachHarry Arne Solberg and Kjetil Kåre HaugenPART IV: PLACE, TIME AND SPECTATORS13. Triple Impact Assessments of Sport EventsTommy D. Andersson14. Sacrés Français! Why They Don't Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016Boris Hellau and Michel Desbordes15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of GhentAnne-line Balduck, Marc Maes and Marc Buelens16. What do they Really Think? Researching Residents' Perception of Mega-sport EventsAlessandro 'Chito' Guala and Douglas Michele Turco17. Lessons from the Field: Spectator Research for Sport BusinessesDouglas Michele TurcoPART V: CLUB MANAGEMENT AND TEAMS18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O'Reilly19. Proposing a Relationship Marketing Theory for Sport ClubsHans Jansson and Sten Söderman20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team SportsHarald Dolles and Sten Söderman21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory MethodologyChristos AnagnostopoulosPART VI: SPORT BRANDING AND SPONSORING23. A Review of Fan Identity and its Influence on Sport Sponsorship EffectivenessTorsten Schlesinger24. State of the Art and Science in Sponsorship-linked MarketingT. Bettina Cornwell25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles26. Brand Equity Models in the Spotlight of Sport BusinessTim Ströbel and Herbert WoratschekPART VII: REFLECTION27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first CenturySimon Chadwick28. The Special Features of Sport: A Critical RevisitAaron C.T. Smith and Bob Stewart29. Outlook: Sport and Business – A Future Research AgendaHarald Dolles and Sten SödermanIndex
Review
'This Handbook is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do.' -- Hans Lundberg, Idrottsforum.org'Söderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors' aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.' -- Graham Cuskelly, Griffith University, Australia'This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport - from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.' -- Stephen A. Greyser, Harvard Business School, US'This Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.' -- Yoshiaki Takahashi, Chuo University, Tokyo, Japan
Review Quote
'This Handbook is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do'
Details ISBN1782544879 Pages 608 Publisher Edward Elgar Publishing Ltd ISBN-10 1782544879 ISBN-13 9781782544876 Publication Date 2015-01-30 Language English Year 2015 Format Paperback Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2015-01-30 NZ Release Date 2015-01-30 UK Release Date 2015-01-30 Author Harald Dolles Series Research Handbooks in Business and Management series Edited by Harald Dolles DEWEY 796.069 Audience Professional & Vocational We've got this
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