Handbook of Research on New Product Development by Peter N. Golder (English) Har

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Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin

Author Biography

Edited by Peter N. Golder, Professor of Marketing, Tuck School of Business, Dartmouth College and Debanjan Mitra, Professor of Marketing and Voya Financial Chair, University of Connecticut School of Business, US

Table of Contents

Contents:PART I Introduction and Overview1. New Product Development Research: Consolidating the Present and Guiding the FuturePeter N. Golder and Debanjan MitraPART II Idea Generation2. Taming the Creative Spark: Insights from research on creativity in new product developmentDrew Boyd and Jacob Goldenberg3. The What, Who and How of Innovation GenerationElio Keko, Gert Jan Prevo and Stefan Stremersch4. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research DirectionsGregory J. Fisher and Eric (Er) Fang5. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer ResearchC. Page Moreau, Nikolaus Franke and Eric von Hippel6. Institutionalizing an Innovation Function: Moving Beyond the ChampionGina Colarelli O'ConnorPART III Market Analysis7. Digital Multisided Platforms: An Innovation Research AgendaRaji Srinivasan and Nandini Ramani8. Innovation in China and IndiaEden Yin and Jaideep C. PrabhuPART IV Product Design and Development9. The State of New Product Design and Forecasting Research: Recent Developments and Future DirectionsNatasha Zhang Foutz and Vithala R. Rao10. Strategic Use of Product Enhancements: Upgrades, Add-ons, Extras, and AccessoriesSteven M. Shugan11. Sustainable New Product DevelopmentEbru Genç and C. Anthony Di Benedetto12. Open Innovation in the Brand Management ContextRoger J. Calantone and Hang T. NguyenPART V Commercialization13. Global Product Launch: A Perspective on Past, Present and Future ResearchDavid A. Griffith and Goksel YalcinkayaPART VI Market Outcomes14. A Summary and Review of New Product Diffusion Models and Key FindingsDeepa Chandrasekaran and Gerard J. Tellis15. Word-of-Mouth Processes in Marketing New Products: Recent Research and Future OpportunitiesAndrew M. Baker and Naveen Donthu16. Firm Innovation and the Stock MarketSimone Wies and Christine Moorman17. A Review of Crowdfunding Research and FindingsVenkat Kuppuswamy and Barry L. Bayus18. Antecedents, Consequences, and the Mediating Role of Innovation: Empirical GeneralizationsLeslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla19. Best Practices and Success Drivers in New Product DevelopmentRobert G. CooperIndex

Review

'This book does an excellent job of summarizing what is known, and importantly what needs to be known, about new product development. Covering topics ranging from idea generation to predicting market-place performance, it is a valuable resource for anyone who wants to be current in this area.' --Donald Lehmann, Columbia University, US'Peter Drucker said ''Business has only two functions - marketing and innovation.'' Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have produced such a collection, with contributions by just the right authors on just the right topics. Researchers should consult this Handbook when choosing research topics. Educators should consult this Handbook for material to share with their students. And managers should consult this Handbook so they can apply the latest thinking to their innovation efforts. An instant classic!'--Gary L. Lilien, Penn State University, US

Review Quote

'This book does an excellent job of summarizing what is known, and importantly what needs to be known, about new product development. Covering topics ranging from idea generation to predicting market-place performance, it is a valuable resource for anyone who wants to be current in this area.'

Details ISBN1784718149 Language English Year 2018 ISBN-10 1784718149 ISBN-13 9781784718145 Format Hardcover Publication Date 2018-02-23 Pages 480 Publisher Edward Elgar Publishing Ltd Series Research Handbooks in Business and Management series Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2018-02-23 NZ Release Date 2018-02-23 UK Release Date 2018-02-23 Author Debanjan Mitra Edited by Debanjan Mitra DEWEY 658.575 Audience Professional & Vocational We've got this

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