Handbook of Research on Asian Business by Henry Wai-chung Yeung (English) Paperb

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This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: • business organizations• strategic management• marketing• state–business relations• business and development• business policy issues.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizationsstrategic managementmarketingstate-business relationsbusiness and developmentbusiness policy issues. It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion.Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.

Author Biography

Edited by Henry Wai-chung Yeung, Professor of Economic Geography, National University of Singapore, Singapore

Table of Contents

Contents:1. Unpacking the Business of Asian BusinessHenry Wai-chung YeungPART I: BUSINESS STRATEGY AND ORGANIZATION2. Strategy Research in AsiaAndrew Delios, Wei Wei Xu and Kulwant Singh3. Towards an Institution-based View of Business Strategy in AsiaMike W. Peng4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal ExchangePeter Ping Li5. Transferring Knowledge to Enterprises in ChinaEric W.K. Tsang6. Business Organizations in ChinaDoug Guthrie and Junmin WangPART II: BUSINESS AND MARKETING7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in AsiaPiyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran8. Marketing Practice 'Crossvergence' in Post-crisis AsiaTim G. Andrews9. Entry and Marketing Strategies of FDI Firms in ChinaTung-lung Steven Chang10. China MarketingYing Ho and Kam-hon Lee11. Global Retailers and Asian ManufacturersGary G. Hamilton and Misha PetrovicPART III: BUSINESS–STATE RELATIONS12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and TaiwanChristopher M. Dent13. Capital's Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast AsiaNicholas A. Phelps14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local FirmsAxèle Giroud15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in SingaporeLai Si Tsui-Auch16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries TodayJohn A. MathewsPART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES17. Cultural Considerations of Business and Economic Development in East AsiaF. Gerard Adams and Heidi Vernon18. The Dynamics of Southeast Asian Chinese BusinessHenry Wai-chung Yeung19. Innovation Policies for Asian SMEs: An Innovation System PerspectiveCristina Chaminade and Jan Vang20. Explaining Multinational Companies from the Developing Economies of East and Southeast AsiaPaz Estrella Tolentino21. Explaining the Emergence of Thai MultinationalsPavida Pananond22. Corporate China Goes GlobalFriedrich WuIndex

Review

'This book serves as an important guide to the many fascinating research questions about Asian business waiting to be addressed. The study of Asian business has reached equality in importance to the study of business in Europe and North America. Researchers who study any of these regions have an incentive to follow the study of business in the other regions, if for no other reason than that many global firms from each region operate in all regions now. Nonetheless, the more important reason for knowledge transfer among researchers of each region is that these exchanges can only advance everyone's research. Henry Yeung and the contributors are to be thanked for setting out a rich agenda for research on Asian business that will elevate this study to equality with research elsewhere in the world.'- Eurasian Geography and Economics'... this book is extremely comprehensive and well researched. It will be of particular interest to scholars in the fields of international business, development studies, economic geography, regional studies as well as international and national policymakers.'- Science Technology & Society

Review Quote

'This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the "Asian miracles," as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures.'

Details ISBN1848440928 Pages 512 Publisher Edward Elgar Publishing Ltd Year 2008 ISBN-10 1848440928 ISBN-13 9781848440920 Format Paperback Publication Date 2008-05-30 Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom Illustrations Illustrations DEWEY 338.095 Series Research Handbooks in Business and Management series Language English Media Book DOI 10.1604/9781848440920 AU Release Date 2008-05-30 NZ Release Date 2008-05-30 UK Release Date 2008-05-30 Edited by Henry Wai-chung Yeung Author Henry Wai-chung Yeung Audience Undergraduate We've got this

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