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Handbook of Relationship Marketing, Hardcover by Sheth, Jagdish N. (EDT); Par...
Handbook of Relationship Marketing, Hardcover by Sheth, Jagdish N. (EDT); Parvatiyar, Atul (EDT), ISBN 0761918108, ISBN-13 9780761918103, Brand New, Free shipping in the US Relationship marketing has become central to business as companies have begun to stress cooperation and collaboration between suppliers and customers. Specialists in business and marketing provide basic coverage of the theories, concepts, and applications of relationship marketing. Specific topics covered include case studies of relationship marketing in the UK and the Nordic region, the theory of strategic alliances, affinity partnering, horizontal alliances, organizing for relationship marketing, and customer profitability. Annotation c. Book News, Inc., Portland, OR ()
228.59$ Buy It Now
| Item | 387501186075 |
|---|---|
| Seller |
greatbookprices1 ( 318233 ⭐ ) 96.4% Location: Jessup, US, Maryland Accept Payments With , |
| Shipping | See shipping cost, Ships to Worldwide, ... |
| Guarantee | eBay Money Back Guarantee |
| Condition | Brand New |
| Book Title | Handbook of Relationship Marketing |
| ISBN | 9780761918103 |
| Subject Area | Business & Economics |
| Publication Name | Handbook of Relationship Marketing |
| Publisher | SAGE Publications, Incorporated |
| Item Length | 9.3 in |
| Subject | Marketing / General |
| Publication Year | 1999 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 2 in |
| Author | Jagdish. N Sheth, Atul Parvatiyar |
| Item Weight | 38.1 Oz |
| Item Width | 6.3 in |
| Number of Pages | 680 Pages |
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