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Handbook of Quality-Of-Life Research : An Ethical Marketing Perspective, Hard...

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change.

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ConditionBrand New
Book TitleHandbook of Quality-Of-Life Research : An Ethical Marketing Persp
ISBN9781402001727
Subject AreaPhilosophy, Social Science, Business & Economics, Medical
Publication NameHandbook of Quality-Of-Life Research : an Ethical Marketing Perspective
PublisherSpringer Netherlands
Item Length9.3 in
SubjectMarketing / General, Allied Health Services / General, Sociology / General, General
Publication Year2001
SeriesSocial Indicators Research Ser.
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorM. Joseph Sirgy
Item Weight64.6 Oz
Item Width6.1 in
Number of PagesV, 458 Pages

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