Buy Handbook Of Pricing Research In Marketing (Research Handbooks In Business And

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Handbook of Pricing Research in Marketing (Research Handbooks in Business and

92.95$ Buy It Now

Item	204968151788
Seller	simplybestprices-10to20dayshipping ( 476605 ⭐ ) 98.1% Location: Los Angeles, US, CA Accept Payments With ,
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Condition	Brand New
EAN	9781849804417
UPC	9781849804417
ISBN	9781849804417
Format	Paperback, 616 pages
Author	Vithala R. Rao (Edited by)
Book Title	Handbook of Pricing Research in Marketing (Researc
Item Height	5.09 cm
Item Length	24.4 cm
Item Weight	0.72 kg
Item Width	16.9 cm
Language	Eng
Publisher	Edward Elgar Publishing Ltd

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.

The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems.

Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

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