Handbook of Media Management and Economics (Media Management and Economics

Dedication Page

List of Contributors

Editorial Review Board

Table of Contents

Foreword

Paulo Faustino

Preface

PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW

1 Media Management and Economics Research: A Historical Review

Alan B. Albarran

2 Evolving Research and Theories in Media Management Research

Bozena Mierzejewska

3 Evolving Research and Theories in Media Economics Research

Brendan M. Cunningham

4 Media Management and Economics Research in Europe

Juan Pablo Artero & Alfonso Sánchez-Tabernero

5 Media Management and Economics Research in Asia

Jaemin Jung & Youngju Kim

6 Media Management and Economics Research in Latin America

Maria Elena Gutiérrez-Rentería

PART II: FUNDAMENTAL ISSUES IN MME RESEARCH

7 Human Resource Management in the Media

Joyce Costello & John Oliver

8 Strategic Management

Nabyla Daidj

9 Financial Management

Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu

10 Advertising in Media Management and Economics

Louisa Ha

11 Marketing and Branding

Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs

12 Media Policy

Krishna Jayakar

13 Mergers and Acquisitions and their Performance

Hans van Kranenburg & Gerritt Ziggers

14 Content/Program Distribution

Douglas Ferguson

PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH

15 Media Innovation

Richard Gershon

16 Media Entrepreneurship

Min Hang

17 Social Media: State of the Art and Research Agenda

Andreas Kaplan & Grzegorz Mazurek

18 Mobile Media

Sangwon Lee

19 Multiplatform: A Distribution Perspective

Xiaoqun Zhang & Alan B. Albarran

20 Multiplatform: A Consumption Perspective

Sylvia M. Chan-Olmsted & Min Xiao

21 Media Globalization

Xiaoqun Zhang

22 Changes in Journalism in the Digital Age: The Evolution of News

Angela Powers & Jinyang Zhao

PART IV: ANALYTICAL TOOLS IN MME RESEARCH

23 Methodological Approaches in Media Management and Economics

Michel Dupagne

24 Audience Measurement and Analysis

Su Jung Kim

25 The Transformation of Advertising Agencies in a Digital World

Jürg Kaufmann Argueta & Francisco J. Pérez-Latre

26 Big Data and Media Management

Philip M. Napoli & Axel Roepnack

PART V: FUTURE DIRECTIONS IN MME RESEARCH

27 Media Management Research in the 21st Century

Ulrike Rohn

28 Future directions for Media Economics Research

Brendan M. Cunningham

Afterword

The Editors