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Handbook of Marketing Strategy (Research Handbooks in Business and Management

Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value.

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ConditionBrand New
EAN9781781951545
UPC9781781951545
ISBN9781781951545
Book TitleHandbook of Marketing Strategy (Research Handbooks
Item Length24.4 cm
Item Weight0.49 kg

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