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Handbook of Marketing Strategy, Hardcover by Shankar, Venkatesh (EDT); Carpen...
Handbook of Marketing Strategy, Hardcover by Shankar, Venkatesh (EDT); Carpenter, Gregory S. (EDT), ISBN 1849800987, ISBN-13 9781849800983, Like New Used, Free P&P in the UK This comprehensive reference on marketing strategy examines and addresses key issues and questions such as the evolution of marketing strategies, components, resources, financial aspects, and customer management. The seven primary parts of th pertain to: concepts and organizational aspects of marketing strategy, understanding competition, customer-based strategy, marketing strategy decisions, branding and brand strategies, dynamics, and impacts. Editors are Shankar (marketing, Texas A&M U.) and Carpenter (marketing strategy, Northwestern U.). Annotation ©2012 Book News, Inc., Portland, OR ()
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| Item | 405366685790 |
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superbookdeals1 ( 74925 ⭐ ) 96.0% Location: Castle Donington, GB Accept Payments With , |
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| Condition | Like New |
| Book Title | Handbook of Marketing Strategy |
| ISBN | 9781849800983 |
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