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Handbook of Contemporary Marketing in China: Theories & Practices by Cheng Lu Wa

By Cheng Lu Wang. Edited by Cheng Lu Wang. Author Cheng Lu Wang. Handbook of Contemporary Marketing in China. Subtitle Theories & Practices. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance.

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ConditionBrand New
ISBN-139781617616891
Book TitleHandbook of Contemporary Marketing in China
ISBN9781617616891

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