Handbook of Consumer Psychology by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Estimated delivery 4-14 business days
Format Hardcover
Condition Brand New
Description Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
Publisher Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author Biography
Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.
Details ISBN 080585603X ISBN-13 9780805856033 Title Handbook of Consumer Psychology Author Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes Format Hardcover Year 2008 Pages 1296 Publisher Taylor & Francis Inc GE_Item_ID:27821072; About Us
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