Doing Research in the Business World by David E. Gray (English) Hardcover Book

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Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time.Guiding readers through the research process in author David E. Gray's approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world. This second edition offers:* A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace* A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way* Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to lifeSupporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects.David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Author Biography

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.

Table of Contents

Chapter 1: IntroductionPart A: Principles and Planning for ResearchChapter 2: Theoretical Perspectives and Research Methodologies in BusinessChapter 3: Selecting and Planning Business Research Proposals and ProjectsChapter 4: Business Research EthicsChapter 5: Searching, Critically Reviewing and Using the Literature in BusinessPart B: Research Methodology and DesignChapter 6: Quantitative Research DesignChapter 7: Qualitative Research DesignChapter 8: Mixed Methods Research DesignChapter 9: Sampling Strategies in BusinessChapter 10: Designing Descriptive and Analytical Surveys for BusinessChapter 11: Designing Case Studies for BusinessChapter 12: Designing Evaluations in BusinessChapter 13: Action Research and Change in BusinessPart C: Data Collection MethodsChapter 14: QuestionnairesChapter 15: InterviewingChapter 16: Non-participant ObservationChapter 17: Ethnography and Participant ObservationChapter 18: Focus GroupsChapter 19: Unobtrusive MeasuresChapter 20: Visual MethodsChapter 21: Digital MethodsChapter 22: Secondary Data AnalysisPart D: Analysis and Report WritingChapter 23: Getting Started with SPSSChapter 24: Analysing and Presenting Quantitative DataChapter 25: Getting Started with NVivoChapter 26: Analysing and Presenting Qualitative DataChapter 27: Writing up the Research in a Business ReportChapter 28: Preparing for Business Presentations and for Vivas

Review

From the introduction to the conclusion there is a systematic strand throughout this readable text. The focus on process and application provides the reader with insight into approaches and techniques to plan and successfully undertake a business research project with confidence!   -- Jan GreenThis is a book that research students in business schools and their supervisors will find indispensable. It is thorough, accessible, practical, tech-savvy and friendly. I'd like to give one as a gift to every new research student who comes my way. -- Mary Barrett

Review Quote

This is a book that research students in business schools and their supervisors will find indispensable. It is thorough, accessible, practical, tech-savvy and friendly. I'd like to give one as a gift to every new research student who comes my way.

Details ISBN1526489082 Author David E. Gray Year 2019 Edition 2nd ISBN-10 1526489082 ISBN-13 9781526489081 Format Hardcover Place of Publication London Country of Publication United Kingdom Replaces 9781473915671 Pages 896 Publication Date 2019-11-25 Language English DEWEY 650.072 UK Release Date 2019-11-25 NZ Release Date 2019-11-25 Edition Description 2nd Revised edition Audience Tertiary & Higher Education Publisher Sage Publications Ltd Imprint Sage Publications Ltd AU Release Date 2019-11-24 We've got this

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