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Customer Sense : How the 5 Senses Influence Buying Behavior, Hardcover by Kri...
Customer Sense : How the 5 Senses Influence Buying Behavior, Hardcover by Krishna, Aradhna, ISBN 023034173X, ISBN-13 9780230341739, Brand New, Free shipping in the US An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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| Item | 355505440897 |
|---|---|
| Seller |
greatbookprices1 ( 314187 ⭐ ) 96.5% Location: Jessup, US, Maryland Accept Payments With , |
| Shipping | See shipping cost, Ships to Worldwide, ... |
| Guarantee | eBay Money Back Guarantee |
| Condition | Brand New |
| Book Title | Customer Sense : How the 5 Senses Influence Buying Behavior |
| ISBN | 9780230341739 |
| Subject Area | Business & Economics, Medical |
| Publication Name | Customer Sense : How the 5 Senses Influence Buying Behavior |
| Publisher | Palgrave Macmillan |
| Item Length | 9.4 in |
| Subject | Leadership, Neurology, Marketing / General, Consumer Behavior, Management, Strategic Planning |
| Publication Year | 2013 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 0.7 in |
| Author | Aradhna Krishna |
| Item Weight | 150.3 Oz |
| Item Width | 6.4 in |
| Number of Pages | Xiii, 185 Pages |
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