Beyond Behaviour Change by Fiona Spotswood
Estimated delivery 4-14 business days
Format Paperback
Condition Brand New
Description Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in 'behaviour change' across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
Publisher Description
'Behaviour change' has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around 'social change'.Multidisciplinary in approach, this important book draws together insights from a selection of the principal thinkers in fields including public health, transport, marketing, sustainability and technology. The book explores the political and historical landscape of behaviour change, and trends in academic theory, before examining new innovations in both practice and research. It will be a valuable resource for academics, policy makers, practitioners, researchers and students wanting to locate their thinking within this rapidly evolving field.
Author Biography
Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on 'wicked' problems.
Details ISBN 1447317564 ISBN-13 9781447317562 Title Beyond Behaviour Change Author Fiona Spotswood Format Paperback Year 2016 Pages 256 Publisher Bristol University Press GE_Item_ID:97507761; About Us
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