An Introduction to Digital Media by Tony Feldman (English) Paperback Book

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Addresses the fundamental questions about digital media and its potential use in our everyday lives. The world of 'off-line' media, CD-ROMs and broadcast media are examined as well as the dramatic explosion of 'on-line' services.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

This text presents an account of the development and future possibilities of digital media. Tony Feldman addresses fundamental questions about digital media and its potential use in our everyday lives. What "is" digital media? What is special about it? How do digital media systems work, technologically and commercially? And where is the digital media revolution taking us? Tony Feldman considers the new digital media in two distinct but increasingly converging areas: the world of packaged "off-line" media such as CD-ROM and the world of transmitted media, including digital broadcasting and interactive on-line services. He begins with an overview of the digital media landscape, and goes on to describe the impact of CD-based media and the development of a consumer market for multimedia products. He then traces the equally dramatic growth of online services and the internet in particular, assessing myths and realities about the information superhighway and its commercial possibilities.

Back Cover

In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.

Author Biography

Tony Feldman, one of Europe's leading digital media consultants, is a founding director of the highly respected media and convergence analysts Informed Sources International. A prolific writer, his recent books include Multimedia (1994) and Electronic Media Markets (1992, with Julian Dickens). He also edits the authoritative European newsletter Interactive Media International.

Table of Contents

1 WHAT DIGITAL REVOLUTION? Analogue and digital information, Speaking the language of computers, Commercialising electronic media What is interactivity? Designing and implementing interactivity, Capturing hearts and minds Do we need interactivity? 2 MULTIMEDIA 3 THE COMPACT DISC ARRIVES 4 MYTH AND REALITY ON THE SUPERHIGHWAY 5 ONLINE NETWORKS 6 WEB COMMERCE 7 WHAT DOES IT ALL MEAN?

Review

"Anyone with a professional interest in the future of digital media really should own this book. ...it's a delightful read...."-"Technical Communication

Details ISBN0415154235 Author Tony Feldman Short Title INTRO TO DIGITAL MEDIA Pages 192 Series Blueprint Language English ISBN-10 0415154235 ISBN-13 9780415154239 Media Book Format Paperback Year 1996 Imprint Routledge Place of Publication London Country of Publication United Kingdom Edition 1st Illustrations black & white illustrations DOI 10.1604/9780415154239 UK Release Date 1996-12-05 AU Release Date 1996-12-05 NZ Release Date 1996-12-05 Publisher Taylor & Francis Ltd Publication Date 1996-12-05 Alternative 9780415151085 DEWEY 004.6 Audience Tertiary & Higher Education We've got this

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