Advanced Research Methods in Hospitality and Tourism by Dr. Fevzi Okumus (Englis

The Nile on eBay   Advanced Research Methods in Hospitality and Tourism by Dr. Fevzi Okumus, Dr. S. Mostafa Rasoolimanesh, Dr. Shiva Jahani

In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas.Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions.In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Author Biography

Dr. Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida's Rosen College of Hospitality Management. He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM) and the Journal of Hospitality and Tourism Insights (JHTI). Dr. S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.Dr. Shiva Jahani is a statistician at the University of Central Florida. She specializes in research methodology and advanced data analytics. She is a Graduate Faculty Scholar at University of Central Florida, including at the Rosen College of Hospitality Management. She is the Associate Methodology Editor for the Journal of Hospitality and Tourism Insights.

Table of Contents

Chapter 1. Introduction; S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi OkumusChapter 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research; Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin GannonChapter 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana; Elizabeth AgyeiwaahChapter 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality; Ali Bavik, Chen-Feng Kuo, and John ApChapter 5. Using Neuromarketing Tools in Hospitality and Tourism Research; Hakan Boz and Erdogan KocChapter 6. Using Archival Material in Tourism, Hospitality and Leisure Studies: Beauty and the Beast; Parisa Saadat Abadi Nasab, Neil Carr, and Trudie WaltersChapter 7. Tourism Online Reviews: Databases and Samples; Juan Pedro Mellinas and Eva Martin-FuentesChapter 8. Application of Text Mining Approaches in Hospitality and Tourism; Gozde Ozturk and Abdullah TanrisevdiChapter 9. Qualitative analysis of Social Media Historical Data: A case study of Twitter and Tourism Boycotts; Ismail Shaheer, Neil Carr, and Andrea InschChapter 10. Photo-Elicitation using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo; Paulin Wong Poh Lin and Balvinder Kaur KlerChapter 11. Including the 'voices' of Animals in Tourism, Hospitality and Leisure Research; Giovanna BertellaChapter 12. Conclusion; Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh

Details ISBN1801175519 Language English Year 2022 ISBN-10 1801175519 ISBN-13 9781801175517 Format Hardcover Publication Date 2022-11-04 Publisher Emerald Publishing Limited Imprint Emerald Publishing Limited Place of Publication Bingley Country of Publication United Kingdom AU Release Date 2022-11-04 NZ Release Date 2022-11-04 UK Release Date 2022-11-04 Author Dr. Shiva Jahani Edited by Shiva Jahani Pages 248 Alternative 9781801175500 DEWEY 647.94072 Audience Professional & Vocational We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:161861046;