A Handbook of Qualitative Methodologies for Mass Communication Research by Nicholas W. Jankowski, Klaus Bruhn Jensen
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Format Paperback
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Description This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Publisher Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis. The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama. In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author Biography
Nicholas W. Jankowski, Klaus Bruhn Jensen
Details ISBN 0415054052 ISBN-13 9780415054058 Title A Handbook of Qualitative Methodologies for Mass Communication Research Author Nicholas W. Jankowski, Klaus Bruhn Jensen Format Paperback Year 1991 Pages 288 Edition 1st Publisher Taylor & Francis Ltd GE_Item_ID:139842237; About Us
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